Cumbria Wide Ad Campaign

 
TV campaign.

This was based on a 20sec add running over 6/7 weeks with a total of 86 slots, 34  slots being aired in peak viewing time and 52 being shown at off peak times. 
The total cost of the campaign was  initially . £9678 Inc. VAT

Due to the number of slots and the use of the D&S  VAT exemption the discounted cost paid bye D&S was £7540 . This price included a contribution paid directly by Carlisle credit union. (overall saving  £2138)

Newspaper Campaign
this was based on 6 34 x 24 adverts appearing in the Times and  Star and Whitehaven News.  2 full page editorials being placed in the West Gazette, and an eight week advertising Campaign on both Times and Star and Whitehaven News web sites with links to the individual credit unions web pages.
The full campaign was set to run over eight weeks ( July to august)  with the online adverts being live at the same time as the newspaper adverts.
Production costs of the advert and all amendments where included in the above. 
The total cost of the campaign was initially  £10,963.36 Inc. VAT
Due to the existing relationship with the local CN sales reps and a bulk  orders the total price paid was £4000. 
 
OTHER ADVERTS
Credit union articles were placed in the local housing magazine of , Home  Group , Westfield Housing and  D&S,
The TV add was placed on YouTube (with much needed help from Allerdale CU) Facebook accounts where also used to link to the advert and web pages.
D&S placed the link on it's  intranet and the Newspaper adds where added to our internal customer information monitors and are currently still showing.
Link TV adverts where sent to contacts at Two Castles, Home Group, Impact housing, Westfield Housing , Riverside housing and D&S
.
Total costs
Total RETAIL cost  £20,641.36
Discounted cost    £ 11,540
Total saving            £9,101.36